Q.E.N. Strategic Consulting

Case Study
Fractional CMO & Marketing Leadership​

AB&B Commercial Real Estate

"Q.E.N. Strategic Consulting took something we thought we knew well (our company) and helped guide us through other perspectives in a truly eye-opening experience. I’ve been a part of other brand development initiatives and Q.E.N.’s discovery was just so much better! Their process, communication and deliverables have been truly exceptional. The strategies they recommend based on our unique position have turbo-charged our outlook, optimism, and pride in who we are."
Jimmy Ricard
Chief Operating Officer

AB&B Commercial Real Estate, a North Carolina–based developer and investment firm, specializes in ground-up medical and retail properties that fuel community growth.

Anchored by healthcare tenants like Triangle Family Dentistry, AB&B applies data-driven site selection, strategic partnerships, and its collaborative “beehive” model to create properties that perform for the long term.

Serving tenants, property managers, lenders, and vendors alike, AB&B builds community hubs where healthcare, retail, and local growth connect.

The Challenge

AB&B Commercial Real Estate was growing fast but lacked the brand and marketing strategy to match, prompting leadership to pursue a more integrated approach to visibility, messaging, and trust.

The Approach

Q.E.N. Strategic Consulting led a full brand discovery with AB&B’s leadership to define their voice, values, and goals,
resulting in a Brand Strategy Playbook that guides the company’s presence across all channels and touchpoints.

Key Highlights

  • number13 Brand Strategy Development
  • number13 Website Strategy & Refresh
  • number13 Thought Leadership & Content Creation
  • number13 Newsletter Strategy & Execution
  • number13 Marketing Infrastructure & Reporting
  • number13 Tenant Experience Strategy
  • number13 Social Media & LinkedIn Strategy

The Outcome

Since January 2024, with the brand strategy playbook and a fractional CMO in place, AB&B has moved from reactive marketing to a scalable, values-driven ecosystem built for growth and community impact.

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If your organization needs senior-level marketing leadership without the overhead of a full-time hire, Q.E.N. Strategic Consulting can help.  As your fractional CMO, we bring clarity, consistency, and momentum, shaping strategy, guiding implementation, and making sure every effort ladders up to your bigger vision.

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