Start Here: Answers, Insight, and a Path Forward
We’ve gathered some of the most common questions we hear across our key service areas to help you get grounded in what’s possible.
Whether you’re just starting to explore or preparing for your next big move, this page is here to meet you where you are.
If your timeline isn’t urgent, this is a great place to find clarity and context.
And when you’re ready for a strategic partner to walk alongside you – we’ll be here.
Fractional CMO & Marketing Leadership
A fractional CMO is your senior marketing partner – without the cost of a full-time executive. We set strategic direction, manage marketing systems and campaigns, lead teams, and elevate your executive presence. We focus on outcomes, not activity.
If your business is growing, pivoting, or overwhelmed by marketing decisions without a clear strategy – this is where we come in. You may not be ready to hire a full-time CMO, but you do need executive-level strategy, systems, and support.
Fractional CMO engagements are retainer-based and highly customized. We usually begin with brand and system audits, then move into strategy development, execution support, and performance reporting. Most clients work with us for 6–12 months or longer.
Brand Strategy & Digital Marketing
Brand strategy defines who you are: your voice, values, positioning, and message. Digital marketing shares that identity through campaigns, platforms, and content. Brand comes first. Marketing amplifies it.
Typically, 8–10 weeks depending on your complexity, team size, and goals. We dive deep to ensure your brand is aligned and compelling before we move into implementation.
You’ll receive a customized brand playbook – a strategic and tactical guide that includes your messaging framework, audience insights, and examples of your brand in action. This becomes your go-to reference for communicating clearly and consistently with your ideal clients or stakeholders.
If you’re ready to bring the strategy to life across content, campaigns, or internal systems, that’s where our Fractional CMO support comes in. We’d love to continue as your strategic partner to help implement the playbook and lead your brand into its next chapter.
Fund Development & Grant Consulting
Not at all. We support both nonprofits and mission-driven businesses including startups, founders, and fund managers, on funding strategy, business plan refinement, and materials that make your work investable.
We don’t write grants from scratch. Instead, we refine your draft for clarity, funder alignment, and storytelling that moves people. You bring the ideas – we sharpen them.
At this time, we don’t provide active grant prospecting. But we do evaluate whether an opportunity you’re considering is aligned with your mission, growth stage, and capacity to deliver.
Yes! Many grants are open to founders, creative professionals, and early-stage ventures – especially those representing underserved communities. The key is knowing where to look and how to frame your ask.
Yes! Our Funding Unlocked training workshop is designed to help founders and nonprofit leaders build confidence, clarity, and funding strategies before engaging in a full consulting relationship.
Website Strategy & Refresh
Yes! We handle strategy, content, structure, and full-site development in-house, whether you’re on Squarespace or WordPress. If needed, we also partner with trusted collaborators for specialized functionality or integrations. From first draft to final launch, we’ve got you covered.
Not always. Sometimes a few focused changes like updated messaging, stronger calls to action, or clearer navigation can make a huge difference. We start with a strategic audit and tailor our recommendations to match your goals, budget, and stage of growth.
Each project is customized, but most include:
✓ A full audit of your current site (content, design, structure, and functionality)
✓ Strategic recommendations based on your brand and business goals
✓ Copywriting or copy refinement for key pages
✓ Navigation and layout updates
✓ Front-end development or full-site build (as needed)
✓ Optional platform migration or plugin setup
Our goal is to align your digital presence with the direction you’re heading and ensure your site works as hard as you do.
100%. We specialize in brand-aligned messaging that’s clear, intentional, and conversion-ready. Whether you need brand-new copy or want to refine what’s already there, we’ll make sure your website tells your story in a way that connects and converts.
Most website strategy and refresh projects take 8–12 weeks, depending on complexity, decision-making timelines, and how much foundational work is already in place. If you already have strong brand assets, clear goals, and draft content, the process can move more quickly. But if you’re still clarifying your direction or need help shaping the message, we’ll build in time for that too.
The timeline also depends on collaboration: clients who are responsive and engaged help us keep momentum. If your website is part of a larger brand strategy or fractional CMO engagement, we’ll create an integrated timeline to support every phase of your growth.
We primarily build on Squarespace and WordPress – platforms that balance flexibility and ease of use. We can also provide guidance on what platform best fits your needs and handle everything from layout to launch.
If your website doesn’t reflect your current direction, it’s smart to realign before launching something new. Your site is often your first impression, so we help make sure it’s working for you, not against you. We’ll help prioritize updates so you stay on track without compromising your momentum.
Investor Relations & Capital Readiness
We help you prepare and polish: pitch decks, investor updates, fundraising strategy, and LP communications. Whether you’re approaching VCs, building a fund, or speaking at a demo day – we’re your behind-the-scenes partner.
Absolutely. We specialize in translating mission into ROI by crafting language that speaks to both values and returns. You don’t have to water down your purpose to get funded.
Coaching & Training
We offer 1:1 coaching, strategic planning sessions, and our signature workshop, Funding Unlocked, which helps leaders move from fundraising confusion to clarity and action.
Mission-driven founders, nonprofit leaders, and professionals navigating visibility, storytelling, or funding strategy. If you need a thought partner and strategic clarity, we’re here.
Working Together: What to Expect
Start by completing our Partner Discovery Form. If there’s alignment, we’ll invite you to schedule a discovery call. This helps ensure we’re the right fit before diving in.
Most projects are flat-fee or retainer-based, with clear scopes of work. We also offer hourly advisory calls. Once we understand your needs, we’ll provide a transparent quote.
That’s okay. If your urgency isn’t high or you’re still exploring, take your time with these FAQs, check out our thought leadership, or follow along on LinkedIn until the time is right.
Our process is collaborative, and we build in feedback loops to make sure you feel seen, heard, and supported. If something isn’t working, we’ll adjust. This is a partnership, not a transaction.