Building strong relationships with funders is an essential component of successful grant writing. It’s not just about securing funding; it’s about creating lasting partnerships that can support your organization’s growth and impact over time. At Q.E.N. Strategic Consulting, we emphasize the importance of networking with funders as part of our Grow Your G.R.A.N.T. methodology. Let’s get a better understanding about why networking is so crucial and how you can effectively engage with funders throughout the year.

Why Networking Matters

Networking with funders allows you to build trust, gain valuable insights, and position your organization for future opportunities. As Sophie McMillian, philanthropy expert, wisely said, “I’m a part of a strategic funding team, so it’s helpful if organizations network with me before the grants cycle so we can get to know your work.” This pre-grant cycle engagement helps funders understand your mission, values, and the impact you aim to create, making them more likely to support your initiatives.

Engaging Before, During, and After the Grant Cycle

Before the Grant Cycle:

Engage funders early by introducing your organization and sharing your goals. This is the time to establish a foundation for your relationship. Attend funder-hosted events, participate in relevant webinars, and reach out for informational meetings. McMillian emphasizes the importance of this initial engagement: “Treat me like a human, not a checkbook.”

During the Grant Cycle:

Maintain open lines of communication throughout the grant application process. Keep funders updated on your progress, ask clarifying questions if needed, and show appreciation for their support and guidance. This proactive approach demonstrates your commitment and keeps you on their radar.

After the Grant Cycle:

Whether you receive the grant or not, follow up with funders. Express gratitude for their consideration, provide updates on your projects, and seek feedback on your application. McMillian advises, “Always ask for feedback. Some funders have a formal process for feedback, some might meet with you, and some might not offer any. It just depends on the funder.” This feedback is invaluable for improving future applications and strengthening your relationship with funders.

Building Authentic Relationships

Authenticity is key when building relationships with funders. Be genuine in your interactions and show a sincere interest in their mission and values. Remember that funders are people too, with their own goals and challenges. By treating them as partners rather than just sources of funding, you can create mutually beneficial relationships that last.

Here are some tips for building authentic relationships with funders:

• Be Transparent: Share your successes and challenges honestly. Funders appreciate transparency and are more likely to support organizations that are upfront about their needs and goals.
• Show Appreciation: Always thank funders for their time and support. A little gratitude goes a long way in building strong relationships.
• Stay Engaged: Keep in touch with funders even when you’re not actively seeking funding. Send them updates on your work, invite them to events, and engage with them on social media.

The Power of Follow-Up

Following up is a critical aspect of networking with funders. It shows that you value their input and are committed to continuous improvement. After meeting with a funder or submitting a grant application, send a follow-up email to thank them for their time and ask for any feedback they might have. This simple gesture can set you apart and leave a lasting positive impression.

Building Lasting Partnerships for Success

Networking with funders throughout the year is more than just a strategy; it’s an ongoing commitment to building meaningful partnerships. By engaging authentically, seeking feedback, and maintaining open lines of communication, you can strengthen your relationships with funders and enhance your organization’s ability to secure the support it needs.

If you’re ready to take your grant applications to the next level, join my next Grow Your G.R.A.N.T. 60-Day Workshop Series cohort that starts on September 16th!

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